In the United States, Mother's Day was originally conceived by social activist Julia Ward Howe during the American Civil War with a call to unite women against war. She wrote the Mother's Day Proclamation. In the British Islands, the day now simply celebrates motherhood and thanking mothers. According to the National Restaurant Association, Mother's Day is now the most popular day of the year to dine out at a restaurant in the United States.
In most countries, Mother's Day is a new concept copied from western civilization. In many African countries, Mother's Day has its origins in copying the British concept. In most of East Asia, Mother's Day is a heavily marketed and commercialized concept copied straight from Mother's Day in the USA.